Assignment 18A - Create a Customer Avatar


After all of my interviews, I have learned about my customer avatar. My customer is someone aged 18-30 who barely has enough hours in the day complete everything that their life requires them to. These people need optimize their life to fit as many tasks into their daily lives. My product allows them to get the most of their sleep every night. This customer often shops at Walmart and other budget stores. He or she drives a midsize sedan that has great gas mileage. They often are taking classes of some kind to further their education.

One of the main similarities I have with my customer avatar is my age. I am currently 19 years old and a college student much like my customer avatar. I do not think that the shared similarities is a coincidence. Because I was the creator of my idea, I created it to solve a need I had. This would then make me the customer avatar.

Comments

  1. UnknownJuly 6, 2018 at 9:06 PM

    This is true. But I have understood that you have the ability to slow your life down. To be honest we can only complete so many tasks in a day, and great things take time. So you have to situate things to be of the ut-most importance, not just hurrying up and trying to complete as many things as humanly possible. Yes, time is of the essence, but slowing down is important. But I like your idea, and how cost-effectiveness is important to you as well.

    ReplyDelete
  2. UnknownJuly 9, 2018 at 12:14 PM

    Tucker:
    I agree with the interviews helping me define my customer base and create the avatar. However, your declaration that your customer is someone who does not have enough time to accomplish their daily requirements. Well that is about every person on the face of the earth. A wise person once told me that “you only have time for what you make time for, choose carefully.”

    ReplyDelete

Post a Comment

Popular posts from this blog

Assignment 29A - Venture Concept No. 2

Image
    OptiPanel Venture Concept Write-Up          After extensive research, I believe that an opportunity exists to help people obtain a better and more fulfilling sleep each night with only the use of one product. Windows currently let in too much light for people to sleep well. By optimizing this and preventing all light from entering, nightly sleep can be optimized. The people who have this need are aged from 18-30 and are looking to maximize every single part of their lives. These people are often working multiple jobs, or taking more classes than they can handle. They need to squeeze every minute out of their days. These customers shop at budget minded stores because they are focused on getting every little bit they can squeeze our of their paychecks. This opportunity is prevalent across the nation for people this age. People currently use curtains or blinds to cover their windows however these products are inadequate. They let in light during the night time which can affect pe
Read more

Assignment 26A - Celebrating Failure

There have been a number of times this past semester where I have procrastinated my assignments in this class way past where I should have. One time I was travelling back home to see my family for the weekend. Friday, when the assignments were due, was the first day I was able to view them. I noticed we had a reading reflection. Sadly, I had failed to choose a book. I was not able to complete that assignment. This taught me to allocate my time more efficiently. I needed to start working on my assignments earlier in the week so I could make sure my interviews and prior readings are done before I begin. Personally, I have a grudge against failure. I never want to be the center of attention after I fail. It is a feeling that nobody ever wants to feel again. But now I am starting to see the benefits of failure. Each time we fail, we learn a lesson. We can apply this to our future endeavors so we don't fail as much.
Read more

Assignment 25A - What's Next?

Existing market Interview summation - After asking 3 people who are already part of my market, I was told that I should look at other ways to optimize certain parts of people's day. I was told this would be a great way to ensure that my company will be sustainable and will not have only 1 product that it can rely on.         Path for the future - For the current short term, In should focus on starting my company and securing funding to actually produce my product. Then we would start manufacturing and larketing the foam panels until we are profitable. Once I felt that the company was in good hands and in stable condition, I would step back from the company and shift my focus towards a different venture.         I would start to focus on optimizing other parts of people's lives, Instead of just focusing on ways to optimize sleep, I want to find ways to optimize people's daily lives. This company would work on developing products to help with daily optimization. Eventual
Read more